TOUR DE FRANCE
To mark its 130th anniversary, le coq sportif is sponsoring the Tour de France. The partnership between le coq sportif and the Amaury Sport Organisation came into effect since January 2012. As official supplier of the leaders’ jerseys for the Tour de France, le coq sportif is going back to its first love.
FRANCE NATIONAL RUGBY TEAM | XV DE FRANCE
le coq sportif became an official supplier of the French Rugby Federation in the 1930s. 1977 was a legendary year: the XV de France, kitted out by le coq sportif, won the Grand Slam at the Five Nations Championship without scoring a single trial. It marked the start of a nine-year partnership, until 1986, punctuated with highlights, such as the French team’s 1981 victory of their third Grand Slam.
In 2018, the two roosters are back together again! Le coq sportif once again becomes the official supplier of the XV de France, the Rugby 7 team and the women’s Rugby team.